太陽能營銷：被忽視的“懶人密碼” |
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| 最近經常有太陽能行業的人問我這樣一個問題：太陽能已經過度營銷了，除了空中廣告和地面促銷活動之外，我們還能怎么辦？ 今年太陽能熱水器行業的緩慢增長，給行業眾多廠家一個始料未及，當前無論是企業還是經銷商，他們所面臨的最大的問題，都是動銷的問題。就我了解，現在的太陽能行業，陷入了一個有活動就有銷量，沒活動就沒銷量的尷尬局面，當一些大品牌陸陸續續的將自己的廣告從央視漸漸撤出的時候，太陽能廠家的比拼進入到了一個在戰場上光膀子拼刺刀的階段。各大廠家紛紛絞盡腦汁的想活動方案，給經銷商做活動營銷同質化依然在繼續，產品的同質化仍然沒有解決。 企業領導苦思冥想，夜不成眠；營銷人員終日奔波，有家難回；經銷商愁云密布，望穿秋水。整個行業都在忙忙碌碌，收效甚巨者卻寥寥無幾。我個人相信一個觀點：懶人創造了世界！當然，這句話的意思并不是說不作為，也能創造價值，收獲成功，而是要告訴大家，做什么事情，都要有方法正確的方法。而要找到正確的方法，就要學會看清事物的本質，找到問題的關鍵，這才是懶人創造世界的密碼。審視企業自身，我覺得，無論是家電行業還是太陽能熱利用行業，廣告和促銷，都不能從根本上解決行業所面臨的問題。 真正能解決問題的，還是產品技術！ 很多人認為，要從技術上解決問題，就一定要是革命性的技術創新才行。在這里，我要先解釋一下什么叫革命性的技術：革命性技術，一定是能夠將一種行為方式轉化為另一種從未出現過的行為方式。打一個簡單的比喻，從人力車到拖拉機，是一種革命性的技術革新。因為這是從人力到機械動力的改變，使出行方式當中出現了不使用人力或者畜力，而是從未出現的機械動力，這就可以稱之為革命性技術；而與革命性技術相對的是改良性技術，改良的意思是：去掉事物的某些缺點，使它更適合要求。從拖拉機到卡車，就是改良，因為兩者之間的動力同屬機械動力，后者相對于前者并沒有從本質上改變行進方式，只是相對前者有更強勁的動力，速度更快，載重更高，大大提高了工作效率。 革命性的技術，肯定會帶來某些新行業的誕生，同時也會帶來某些新的行業巨頭的誕生；而技術的改良，也同樣可以為企業的發展帶來本質性的改變與飛躍性的突破。 海爾不是洗衣機發明者，但是憑借自身對洗衣機技術的不斷改良，海爾品牌逐漸深入身心。數據顯示，海爾的洗衣機海爾以40.6％的關注比例遙遙領先于其他同類競爭對手。海爾洗衣機的成功，海爾的光環難道真的只是因為其強大的技術研發能力嗎？其實不然，技術突破大家都在做，有成效者不在少數。而海爾的成功，只是因為他們比大多數企業多走了一步不局限于技術創新，而是每次在技術創新成功以后，都會在技術推廣上面下大功夫，比如在終端，通過導購員向消費者介紹產品技術，用消費者能聽懂的話術，用消費者還看得見摸得著的元素來對自己的技術進行講解，使消費者能夠快速信服、記憶，從而形成海爾優勢品牌影響力下的理性消費，才是海爾獨領風騷的主要原因。 反觀太陽能行業，難道行業里面缺乏技術改良？我想不盡然。相反，如果這句話真的講出去，太陽能行業里面估計有成千上百的企業要跳出來反對！的確，太陽能熱利用行業是新興產業，技術創新與改良一直在不斷的進行，而且也有很多技術已經運用到實際當中，給消費者帶去實惠。 但是，要讓技術能量真正轉化為銷售動力，這中間還需要一個過程。 簡單來說，這個過程就是如何將產品技術推廣到消費者中間。既是企業的必修課，也是企業提升品牌，拉動銷量的合金鏈條。一方面，企業要塑造自己的品牌，單靠廣告而忽視通過技術上的創新與改良使產品更加契合消費者需求是不行的，央視標王秦池便是前車之鑒；另一方面，太陽能是工業產品，消費者在購買時，更加注重產品的質量和特點，如何讓消費者關注并理解產品特點，才是企業提升品牌、拉動銷售的關鍵。 無論是什么行業，想要產品動銷，都必須滿足兩個基本要求： 1、產品屬性必須符合消費者的需求； 2、不但要使產品屬性符合消費者需求，還得讓消費者知道產品為什么能夠滿足他們的需求。也就是上文所說的推廣。 |
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2011年5月31日星期二
太陽能營銷：被忽視的“懶人密碼”
2011年5月30日星期一
How Women's Handbags Should Make A Style
How Women's Handbags Should Make A Style
Every woman likes to have a nice, fashionable handbag. Most women have more than one bag for evening and daytime wear. Evening bags are usually smaller than daytime ones. If you look in a woman's wardrobe then you'll probably find several kinds of womens handbags.
When a person is young they often have different styles than those who are older. Therefore, their taste in handbag varies. This is why there are so many bags that suit specific people. Many older people have a more sophisticated style whilst younger individuals follow fashion closely. Younger people often look in magazines and newspapers for inspiration.
Shoes are also important for women who want to make a fashion statement. Shoes can dress an outfit up or down. Many women are inspired by celebrities that they follow. Celebrities often lead the fashion world by making outrageous statements. There are some beautiful dresses that celebrities wear on television.
Paying for an outfit can cost a lot of money, but it makes a person feel worthwhile. That's why people call clothes shopping, retail therapy. Without allowing yourself a treat now and then, you would not feel worthwhile. The feeling of going out shopping makes someone feel happier. Spending money on yourself and buying fashionable clothes is worthwhile. It's vital for a woman to feel important. A woman needs to feel special and pampered.
Many women love it when their partner buys them gifts. Clothing gifts are always appreciated by women who are fashionable. If you want to be admired and respected for your fashion sense then you need to start learning what is hot and what is not. Those with fashion sense have a natural flare for finding clothes that match.
When people are young they are more concerned about how they appear to their friends. Fashion seems to be the bee all and end all of everything for some people. If a person doesn't go out looking the best they can do, then they will not be satisfied. Fashion can turn into an obsession, but it can be a good thing. Fashion can be a way of expressing your inner nature. Some people see fashion like art and the more daring an outfit is, the better.
Many people think that fashion is expensive, but it doesn't need to be. There are many ways of getting clothing for less. A lot of people are recycling their clothes. Other people hold swap parties where they swap clothing with others. It can be great fun going to a swap party and finding a new outfit. There are also charity shops and markets where clothes are cheaper.
If you want to be known as the Fashion Queen then you have to make a statement. Simply by owning an expensive handbag, you could be the envy of your friends. Womens handbags include many different brands and prices. The top designer brands are more expensive compared to high street prices. Although even designer brands have sales and reductions. It's always worth having a good look around first before you spend your money.
How To Tie A Long Scarf Like The Celebrities Do
How To Tie A Long Scarf Like The Celebrities Do
Fashion has really evolved into something that is almost in a state of experimentation and creativity has always been a major aspect of it. When it comes to accessories, gone are the days when only the classic scarves were worn around the neck. Long scarves are part of the cutting edge of fashion. Show off your superb fashion sense by knowing how to tie a long scarf.
First, you have to choose the kind of style that you want to do with the long scarf. There are actually many different styles of wearing it, from modern to traditional. You can style it on your hair like a headscarf or you can wear it around your waist as belt. You can also use it to accentuate your bust by wearing it just below the chest to give you that boost.
Now, take a long scarf and smooth it down so there are no ruffles or lumps in the material. Make sure that you have removed all the labels or that fold into the underside of the scarf. If you have to fold the scarf because it may be too long, be sure that you fold it correctly to the center and that the scarf is still symmetric.
Next, you hold the scarf in the position that you want it to be and just make sure that the width is the same all around. If you wear it on your head like a headband, just fold it into a smaller width and wear it depending on your own personal preference. If you want to wear it on your waist as a belt or to accentuate your bust, use a mirror or have someone help you to check whether you have done it correctly and not look lopsided.
After deciding on the style, make sure that the knots are tight and it can hold for the whole day. If you want to be safer, you can secure it on your hair with hair clips or pins so that it would not slide down or simply do a double knot with it. Just remember that you have to make sure that the nodes are as small as possible, especially if the fabric is thick, in order to avoid looking bulky or the knots end up bunching together at the back.
If you are still unsure about what you should do, you should go online and see videos that give tutorials on how to tie a long scarf. You can also view pictures of your favorite celebrities wearing a long scarf and get tips from the way they wear it.
The myth about only those with long necks can wear a long scarf is definitely just a myth. It just depends on how you wear them. Choose complementary or even contrasting colors to those of your outfit. You should collect long scarves in a wide variety of lengths, colors, and patterns, as well as different fabrics. After learning how to tie a long scarf, surely, this type of scarf will be one of your favorite accessories for years to come.
How You Can Help Make Your Daughter's Sweet Sixteen With Faviana Dresses
How You Can Help Make Your Daughter's Sweet Sixteen With Faviana Dresses
Is your little girl turning sixteen in 7 months and you would like her to be dressed in Faviana dresses? Are you presently organizing her birthday celebration bash ahead of time so, you can control the costs of the event? Do you feel that Faviana gowns are proper with her age and the price is fair?
Well, if this is the case, you are ahead of plan. Preparing and finding the right dress for your daughter's big bash could be difficult and overwhelming.
When planning a sweet sixteen celebration, you as well as your daughter must pick a theme. The most popular motifs are beach, formal ball room, dancing or vogue glam concept. After that, determine if the get together is going to be conducted during the day or evening. This is the first part of the planning stage. As soon as you have determined the concept as well as time of your celebration, both you and your daughter can go on the next phase and that is searching for the perfect dress.
Locating the attire your daughter would like is not a problem yet making a choice on the style, color as well as the ideal fit can be a problem. You as well as your little girl must figure out the following items. Does your daughter would like a dress or gown? Exactly what is the length of the gown, below the knees or floor length dress? Which area of her physique does she feel is an asset and would like to expose? And most important, what color of dress does she want?
In case the motif of your daughter's party is formal ballroom dresses then go for a gown rather than a dress. A floor length gown is much more appropriate for a ballroom celebration compared to a dress. Guests are allowed to don gowns but since your little princess will be the host of the night, her outfit must be totally different from her guests.
Speak with your daughter and ask her which body part is she happy with and would like to expose on her party. For instance, if your daughter is satisfied with the toned arms then go for a strapless dress. It will clearly show her arms as well as her collar bone to help make her look slim. But in case she would like her legs to show and her dress is floor length, she can choose a long dress with two slits one on each side.
Now, for the most essential point, the color of the dress. Try to acquire a dress that matches your daughter's skin tone. For example, if your little princess is blonde with light complexion, you want her to steer away from light shade of color like pale pink, baby blue or light lilac. Instead, recommend brighter colors in order to make her pop from the other attendees, colors such as cherry red, black or bright yellow.
Now that you know what type of Faviana dresses are appropriate for your daughter's sweet sixteen celebration, the time is right for you to assist her choose gowns that will help make her shine on her big day. Do your very best to follow the suggestions stated above if you need additional help. Keep in mind, your daughter only turns sixteen once so, make it good. Good luck!
2011年5月27日星期五
“成人痘”的對策
“成人痘”的對策
一把年紀，臉上還不時冒出痘痘?面對別人“還年輕”的善意安慰時，心里是不是早已把這些“后青春期痘痘”恨得牙齒發癢?
成人痘，亦即“后青春期痘痘”。它與青春痘的區別在于：青春痘是因為油脂分泌旺盛堵塞了皮脂腺囊又引發細菌感染而造成發炎;而成人痘多與壓力、環境改變、內分泌失調、不良的生活習慣、日夜顛倒的作息時間有關，且好發于下巴、唇角附近的U型區。25-35歲混合性肌膚的都市女性最容易滋生成人痘。
雖然成人痘看上去和青春痘沒什么兩樣，但事實上對付它們卻需要一種完全不同的對策。
首當其沖的是保濕功課。因為“成人痘”的肌膚通常油脂分泌已經減少，如果全系列地控油、控痘、去角質，會令缺水性肌膚雪上加霜，“滅痘”效果不佳，反而滋生更多問題。
其次，面部肌膚角質堆積過多也容易令肌膚出現痘痘，因而在洗面奶的選擇上，建議選擇深層清潔型而非控油型洗面奶。
再次，要保證足夠的睡眠時間，且盡可能保證在十二點以前入睡。因為晚上十點至十二點之前是肝臟排毒的最佳時間，而肝臟排毒只能在熟睡狀態下進行。
而對于已經冒出的痘痘，只用一支適合局部涂抹的抗痘乳液或凝膠，比全套抗痘系列更有效。
玉女心經
“美容大王”大S坦言她屬于干性肌膚，不太容易長痘痘，但還是積累了幾個消痘心得。
1.回到家立即深層卸妝洗臉。尤其是氣溫比較高時，高SPF值的防曬霜容易然肌膚“悶”出痘痘。
2.滴幾滴茶樹油精華在化妝棉上，將其敷在痘痘上直至吸收，有較好的止痘功效。
3.介紹一種排毒早餐。將麥片、維吾爾葡萄干和一只白煮蛋混合攪拌，記住不要加水，然后干著吃下去，要堅持吃才有效。
“斑癥”的飲食療法大揭秘
“斑癥”的飲食療法大揭秘
斑癥指雀斑、黃褐斑等。雀斑多發生于青少年的面、頸等暴露部位，尤好發于膚色白的女青年，其色澤黧黑，針尖或豆粒大小，形如雀卵，故而得名。其春夏加重，秋冬變淡，病因與遺傳、內分泌及日光照射有關。黃褐斑好發于中青年，女性尤多，是發生在面部的一種色素沉著性皮膚病，大小不等。日光、紫外線照射可使色斑顏色加深。病因與內分泌、營養、日曬等有關。
中醫認為，本病多為肝郁脾虛，肝腎不足所為，當以補益肝腎，疏肝健脾為治，可選用下列藥膳食療方。
1、胡桃芝麻飲
胡桃30克，芝麻20克，牛乳、豆漿各200毫升，白糖適量。將胡桃仁、芝麻研為細末，與牛乳、豆漿混勻，煮沸飲服，白糖調味，分作2份，早晚各1份，每日1劑。可補益虛損，生津潤腸，潤膚消斑。
2、黑白消斑散
黑木耳10克，白木耳5克。將二耳共研細末，每次5克，每日3次，蜂蜜水沖飲，連續1月。可消淤化斑，潤膚滋肌。
3、白鴨消斑湯
白鴨1只，山藥200克，生地100克，枸杞子30克，調料適量。將白鴨去毛雜骨，洗凈，用食鹽、胡椒粉、黃酒涂抹鴨體內外，撒上蔥姜腌1小時左右后切為丁；山藥切片。生地布包，置碗底，而后納入山藥、枸杞、鴨丁，上籠蒸熟服食，每周2－3劑。可補益肝腎，養陰消斑。
“吃”出白暫肌膚
“吃”出白暫肌膚
當你花費了無數心血在美白護膚上，可是肌膚還是沒見白皙，依舊膚色黯淡呢?這時是否在懷疑美白產品不可靠?還是自已的皮膚真的“無藥可救”了?其實你不防從日常飲食著手，讓你的白皮膚“吃”出來吧!
1、深色食物
深色的食物，也是你要注意的食物。牛奶、雞蛋、豆腐、魚類等淺色食物，容易令黑色素排出，也可以減輕內臟負擔。與此同時，也應少食深色食物及少喝飲料，如濃茶、可樂、咖啡和朱古力等。
深色食品還包括紫米、黑豆、赤豆、青豆、紅菱、黑芝麻、核桃等主食，烏骨雞、牛羊肉、豬肝、甲魚、深色肉質的魚類、海參等肉食。此外，還有胡蘿卜、菠菜、紫蘿卜頭、紫色包心菜、香菇、黑木耳等。
2、油炸食物
油炸食物是許多人的心頭好，聞起來香辣可口的油炸食物吃進去可是有大害處。
油炸食物吃了不僅容易胖，而且內含的氧化物會加速肌膚的化，所以應盡量少食，如果實在忍不住的話，不妨在食用前補充一些維生素E的食物以抵抗老化，如南瓜、橡膠、菠菜、胡羅卜、全麥面包、花生、芝麻、糙米等。
3、感光蔬菜
感光類食物都容易使皮膚變黑，因為它們富含銅、鐵、鋅等金屬元素，這些金屬元素可直接或間接地增加與黑色素生成有關的酪氨、酪氨酸酶以及多巴胺醌等物質的數量與活性，多吃這類食物會令肌膚更容易受到紫外線侵害而變黑或長斑，所以要適量的攝取。